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JESSE BOYKIN III
 
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Jesse Boykin III 2010 SoulMusic.com Feature
1 NEW MESSAGE! Easy now, don’t get too excited - it’s only indie artist spam. The new email rush is immediately replaced by mild disappointment… Email Title: “OUT NOW … BRAND NEW SOUL TRACK “SEXY SISTA” BY JEVAN EVANS!!!” The exclamation marks suggest urgency but the impact is stunted by the word Soul, because Soul, when used as the selling point in the title, has been endlessly used, abused and misrepresented so much so that in an email title it means nothing. It could be Jazz, Hip Hop...
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